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Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it.
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing plan could spell the difference between success and failure.
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Here are some marketing hacks to help you focus your attention and reap the rewards.
For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service and not knowing who they are or where to find them. In this article, I’ll break down the process to help you first identify and then locate your audience, so you can fine-tune your marketing and get the leads you need.
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