Is Email Marketing For You?
Ask any marketing expert what is one of the most effective marketing strategies available to a business and they will almost always rank email marketing at the top for a way for local businesses to increase profits.
Why You Should Choose Email Marketing.
Email marketing has a proven incredibly high ROI. It costs barely anything to collect email addresses and write emails when compared to other forms of marketing thus offering fantastic returns.
What’s more, email marketing is highly targeted meaning that your audience are much more likely to buy from you. Did you know that 44% of consumers who receive marketing emails make at least one purchase a year as a direct result of that email?
If you’re not using email to capture leads and convert them into sales, you are missing out on this massive market.
Consider The Following Statistics…
- Email marketing has a ROI of 4,300%
- 91% of potential customers check their email daily
- When surveyed, most companies rank email marketing as more profitable than any other form of web marketing – including direct marketing, social media or PPC
- 1/3rd of consumers will open emails based on the headline alone
- 66% of consumers over the age of 15 have bought at least one item as the direct result of an email campaign
What Exactly Is An Email Marketing Plan?
An email marketing plan is put together to help achieve your marketing goals. It takes into account the types of marketing emails you need to create and how often you need to send them out. It is also more commonly referred to as an email marketing campaign.
There are different types of email marketing campaigns, from welcome campaigns to promotional campaigns; it is important to establish which types of emails will be used and on which occasions.
You will find a lot of contradictory information online about how often you should send marketing emails. Send too many and you will be penalised for spam, send too little and you’ll see very few results. It all boils down to your TYPE of business – but at least one email per week is good for most.
Statistics show that marketing emails are more effective when sent out mid-week. Tuesdays, Wednesdays and Thursdays seem to attract a much higher open and click-through rate.
When you hire us, we’ll help you come up with a complete email marketing plan that best fits your needs.
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So What Will We Do For You?
Our Email Marketing team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert. This is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.
We provide the kind of high-quality and hard-target email campaigns that simply get results. We offer a wide array of proven, cutting-edge email marketing services, including:
- Email Copywriting
- Email Blasts
- Subscriber List Management and List-Building
- Autoresponder Management Services
- A/B Testing
- Targeted Email Campaigns
… and much more!
Email Marketing is clearly valuable for any business that wants to remain up-close and personal with their customers and prospects.
The overhead costs are low, it takes very little time and it can be extremely profitable. If email is not an ingredient in your marketing mix, it’s time to add it. Contact us today for your FREE, no-obligation consultation!
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